To increase advertising revenue is not always necessary to increase web site traffic. With optimization of the available spaces and better usability can be achieved even greater effect than simply increasing visits. In this post I present 6 basic techniques to increase your revenue with ads on your site.
Do not obsess only increase traffic to your website. Most bloggers and webmasters have a very high potential of optimization by following some simple tips. It is more important to exploit the potential of a site that simply focusing on topics of SEO. Here are 6 tips to increase your income without increasing traffic:
1. Increase page views per user
Among the simplest techniques to increase traffic is the increase in page views a blog or a website. You can use plugins eg. WordPress like “Yet Another Related Posts Plugin (YARPP)” or “WordPress Related Posts Plugin” to engage your readers and motivate the next click.
2. Lower bounce rate
It prevents your users from escaping when they reach the website or blog. Also there is a WordPress plugin very useful for users coming from search engines. The plugin identifies the keyword search and proposes a number of additional entries just fit better than the post clicked from search engines. Usability and design are important factors to lower the bounce rate.
3. Try different positions and formats of the ads
You have to try different positions, sizes and colors if jobs ads per click. There can be a tremendous difference between an ad that is placed in the visible compared to one that is at the footer of the page. Obviously you have to take care of the user experience that comes to your website and not exaggerate the optimization.
4. Choose themes to create content-profit
As an example we can say that blogs who try issues of finance tend to have a CPM much higher than football websites. Especially in contextual advertising you will notice differences if you work cost per click models. But also see advertising impressions are important differences.
5. Use various forms of monetization and suppliers for your advertising
It is not good to rely on a single supplier when you want to get the most from your advertising space . There are different models that vary between different companies and try to see that mixed creates the greatest possible value. There are models that are complementary as platforms for direct recruitment while allowing the integration of ad networks so that each time you can get the highest price offered by the ads.
6. Create a mobile version of your site
Web traffic coming to your web site from mobile devices can become very profitable. Today this type of inventory is low so you pay CPMs (cost per thousand impressions) of $7 to $15 or even more depending on the subject. There are several vendors in the market that give you the ability to monetize this traffic to mobile advertising .
What techniques do you use you to increase your sites revenue?
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