One of the most innovative cars on the road nowadays, the Citroen DS4 was released in 2011 and has caused quite a stir among both drivers and commentators. The French manufacturer was keen to incorporate as many technological advances into its design without compromising on value, and they appear to have handled the balancing act rather well.
It’s never easy for automobile companies to get this vital ratio right, and many of them have failed in the past in this delicate area. They either leave out significant numbers of gadgets to keep the price down, and only succeed in releasing a basic car with no buzzers and bells attached, or they include all the accessories it’s possible to imagine, and consequently price their regular customers out of existence.
Finding your way around was expensive
When satellite navigation systems were first introduced onto the market, for example, it was obvious that car manufacturers would want to include them in the design of their future vehicles, but originally these machines cost a small fortune. Until the price came down, as it has now, of course, the inclusion of an integral GPS unit in a vehicle was restricted to those manufacturers who felt the outlay was financially viable.
In-car music has obviously been with us for many decades, but there’s surely a limit to how much can be spent on such a feature. The radio and CD player functions, for example, are usually highly sophisticated now and don’t cost the manufacturer a small fortune, but mp3 players, Bluetooth and Wi-Fi connectivity will all add to the cost of buying the car in the first place.
Which features for which people?
For the customer, the choice of which car to obtain will in part depend on just how many features he or she will want the vehicle to incorporate. Whether it’s a Citroen contract hire or an outright purchase of a Mercedes, for example, the consumer will have some decisions to make before putting pen to paper.
It makes sense to think a little about which features might be best for the individual in advance of looking at the actual vehicles themselves. Obtaining a clear idea before beginning the search allows the buyer to avoid having to compromise when in the showrooms. By cherry-picking ahead of the search, it’s possible to make what is in effect a shopping list of wants and needs. That way, the end result is the right car for the right purchaser.
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