With the acquisition of post rank, Google has a specialist for the analysis of social media purchased. With post-rank to measure how users can deal with content in Twitter, Facebook and co.
Already, there is an interface for Google Analytics, which is expanded in the future probably. post rank is based in Canada and will probably move to Mountain View now, as stated in the announcement at the end means.
The team will now implement many of his ideas with Google and will probably reach as many more users. Users of Google Analytics can be happy are probably a better analysis of social media in hopefully not too distant future.
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