How to sell your boss on social media marketing

In a world in which the figures using tools like Facebook and Twitter will not stop growing in UK, many managers still refuse to adopt social media strategies and into the methodology of Enterprise 2.0. Are you desperate to make your boss understand the benefits of social media marketing? In that case, we have to say might be interested.

Image Credit: Amit Gupta

I have some valuable tips for the use of social media for experiential marketing companies. As your vision is for the U.K. market, several of its recommendations may not work in our case, we have extracted the following recommendations on how to convince our bosses that incorporate social media in our companies.

Show them what they are doing wrong (for example, doing a search on Google and seeing that the company does not appear on the front page, or by comparing the performance of your Web page with the competition with a tool like Website Grader).
Data show business (case studies, surveys and best practices) of companies that have been successful in using social media.
Show data on the size and scope of social media.
- Facebook
- : more than 600 million users and 80,000 million page views a day.
- Twitter : now more than 44 million unique visitors per month, adding that directly access the site and they do from desktop applications like Seesmic .
- YouTube : More than 90 million unique users in December 2009 and more than 15,000 million videos viewed.
- LinkedIn : more than 15 million unique visitors per month with a user profile with high purchasing power and 39 years of age (over 500,000 senior executives have created their profile here)
- MySpace : nearly 100 million monthly visitors and 43,000 page views.
- Digg : more traffic than the New York Times, with 23 million unique visitors per month and 4,500 million page views.
- Blogs : More than 5 million blogs tracking Technorati , the “bible” of blogs, with 600,000 corporate blogs.
- Wikipedia : nearly 64 million unique visitors per month.
A first step. This can be as simple as a blog suggesting that open and it will publish the content you have “offline”. They also help to get better positioned in Google.
What is perhaps more important, to give good reasons why a CEO can benefit from using social media :

We can see changes take place in social media: a world of opportunities!
Increase interaction and proximity to customers.
Open dialogue with potential customers to give more credibility to the brand.
Direct Read what customers think about our brand.
Shares accelerate our brand in traditional media.
Adapting the language of our brand to connect with new customers.
Always be aware of the latest industry news and the world.
Sharing our experience as CEO and professional in the field (which is highly valued in this way).
Refute any erroneous statement about our brand.
Promote business and campaigns on a limited budget.
Make branding with an opinion.
Boost the impact of direct marketing (SEO pages).
Direct connections with the mainstream media and analysts.
It covers all generations, races, creeds and countries to reach an audience that no other channel is capable of.

If after all this, your boss continues to resist social media, accept it: it is a dinosaur and will eventually become extinct in the ecosystem of the enterprise 2.0 .