The 7 Deadly Sins of the markings on Facebook

We started in 2012 knowing that the consumer is now the true owner of our brand. The emerging consumer experience today as the great challenge and should be done well, because the crisis in social media directly affect the growth of our whole brand.

Facebook communities have become platforms that brands primarily serve their clients and they do not tolerate unethical or transparency, can not stand that they ignore or that there is consistency between what the brand promises and what it delivers. Only through the emotional ties with our customers to achieve sales growth, there is no other way.

When talking about emotions and social networks can not stop thinking about the humanization, how we are required to be able linked to long term, which means we should not speak of “errors” but of sins, since it is these that pop the crisis, undermine the reputation and prevent the growth of our brand. Let’s see what are the 7 deadly sins in the management of communities in Facebook.

Overconfidence

We talk a lot of goals and the reality is that they are so important because of not having, as we intend to build trust, what customers believe if we have goals?

Being in social media is not a trivial issue, one must be for a reason, considering the specific needs and looking for realistic goals achievable only through social interaction.

Egocentrism

Being egocentric social networks always takes its toll, one thing is to celebrate the influence that we acquire and quite another to think that “we have it all done.” Any professional community manager could tell us how much impact the simplicity and lack of ego in building communities involved.

Definitely in social networks, what matters is not your brand, but as your brand can meet your potential customers.

Procrastination (abandonment)

Social networks are very attractive, require no initial investment and playful nature, are highly motivating. There are many brands that have launched social media adventure without assessing the risks of doing it as a “hobby”. It is odd but the more self is the current model, the less likely it is left to chance our influence.

A community should have goals and objectives, planning and trust and obviously is a cardinal sin to be paid to the reputation.

If you’re not ready, do not you cast, it is best not to be – with all that implies who missed the opportunity and end up with a damaged reputation.

Superiority

Feel superior, important talk about those brands that base their strategy contents automatically dump in their Facebook community. This not only closed the doors of knowledge which you needs forf your target audience, but will eventually be abandoned by users in the absence of opportunities arising.

Missing commitments

This is undoubtedly the most common capital offense to build a community in Facebook. There are many brands that do not have the ability to detect any looming crisis because they are not sufficiently linked to their followers. Missing commitments is not only a cardinal sin in brand Facebook communities but it is the main cause of reputation loss.

Instability

Build trust and credibility in a community on Facebook and make this turn into the best thermometer of influence for the brand can not be done in the short term. As much as we resist, build a social presence that derives causal consequence.

Jack of all trades

Master of all wisdom and common sense, we close the analysis of the 7 deadly sins of the marks in their Facebook communities, we talked about targeting those seeking diversity in the false belief that will grow faster.

Not specialize, not being able to sustain a strategy, not meeting commitments and not feel passion for “message” only seeks to convey our brand, puts us on the side of the brands that users access but never achieved his conversion .

You have to specialize, engage and be alert to the needs of our customers … do the same with us who provide services or sell us their products are not they? … We must build social action and for that we should be able to learn & relate to.